Initial areas of focus

Brand Global Council_Measurement & Reporting_Investors & Stakeholders_Economic Development_Projects & Initiatives
  • Create an online site and Annual Forums for the exchange of information and dialogue about brand value

  • Liaison with ISO and other (standards) bodies to facilitate implementation of brand value reporting
  • Partner to develop a brand certification
    • Including a Certified Brand Logo that can be used by an organization in its communications

  • Partner to develop models for alternative financing and brand funds for investors

  • Partner to create demonstration projects for smaller and medium-sized organizations, cities and destinations, and economically underdeveloped regions