September 30 2020

Brands contribute to competitiveness and sustainable growth, achieving the UN Sustainable Development Goals. 

European Brand Institute and UNIDO jointly hold the Brand Global Summit 2020: “Brands for Sustainability” – an event that promotes the economic and social integration, business partnerships and platform for exchange of the best practices and experiences to advance the economic development. It leverages the power of branding as a tool to foster Inclusive and Sustainable Industrial Development and to achieving the Sustainable Development Goals (SDGs).

The event is also an excellent opportunity to showcase success stories and to share experiences about utilization of branding as an effective solution to support regions to improve the quality of their products, to achieve higher productivity, to diversify, to attract investments and tourists. These measures promote competitiveness, grant access to global markets and create additional economic value, new jobs and improve overall quality of life.


The “Branding for Competitive and Sustainable Growth” service provided in cooperation with European Brand Institute benefits from UNIDO’s extensive network, including foundations and companies, to harness the expertise, know-how and resources of the private sector to support development of successful brands representing locations of origin, higher value-added quality goods by manufacturers. 

DATE: September 29th to 30th 2020 






•Branding as the key for sustainable development, supporting businesses resilience to external shocks, adding value to products and services, improving competitiveness of cities and regions, contributing to increased exports and market access, the linkages with innovation and creativity along with tourism industry, branding as a prerequisite for scalability of businesses based on brand management and diligent brand investment