Monday, 27. April 2020

 

Location: Vienna International centre, M-building

FUTURE FORUM YOUTH & ENTREPRENEURSHIP in cooperation with Rotary

We give the stage for the topic future, with youth & entrepreneurship as well as cooperation and partnerships for growth (SDG 17).

Specific challenges and proposed solutions for better implementation of the SDGs and future growth will be discussed. For the future of inclusive and sustainable development, young people have a unique potential to drive development by fusing innovative approaches and technologies.

 

14.00 - 14.20  Welcome & Opening

Moderation: Sonja Kato, UNIKATO Communication & Coaching

 

Gerhard Hrebicek, President European Brand Institute

Hiroshi Kuniyoshi, Deputy Director General UNIDO

Melitta Becker-Unger - Rotary District Governor

 

14.20 - 15.20 Voices on entrepreneurial projects & challenges

Moderation: Johannes Lindner, Chairman IFTE

 

Impulse Statement: Ralf Peters, Rotary Foundation

 

Short presentation of entrepreneurial spirit projects, shaping the future

  •  Ines Brunner, Business School Oberwart, School Project Group „Tanzania“
  • Christoph Rebernik, Co-Founder ReGreen GmbH - An initiative to calculate individual carbon footprints and to offset emissions
  • Clemens Walter, Co-Founder & CCRO Book Your Room, GesnbR - Online platform for booking a meeting space, hall or sports ground
  • Kristina Tsvetanova, CEO & Co-founder Blitab - First Braille tablet using a disruptive actuating technology
  • Christoph Thomann, Founder ZIRP - Eatable insects as a sustainable and healthy nutrition

 Challenges, experience & questions of students & young entrepreneurs (age 14-25)

 

15.20 - 15.50  Break
 
15.50 - 16.50  Future Talk

We will feature the voices of students and young entrepreneurs, the private sector, policymakers and government representatives, but also humanitarian and development partners to transform and modernize various sectors in a broad scope including branding and brand management.

 

Moderation: Stefan Petters, Founder Carbotopia
 
Keynote: Monica Carcò, Chief of Rural Entrepreneurship, Job Creation and Human Security Division UNIDO

 

(amongst others)

Zoe Harries, Managing Director Impact Zones 

Baybars Altuntas, WBAF Chairman & Investor 
 
 
16.50 - 17.00  Closing Remarks
 
17.00   Networking
 


 

BRAND GLOBAL COUNCIL VIP RECEPTION

Location: Palais Eschenbach

 

19:00 - 19.10 Welcome & Opening

Gerhard Hrebicek, President European Brand Institute 

Monika Racek, CEO ADMIRAL Casinos & Entertainment AG


19.10 – 19.30  Impulse Talk on “Brands for Sustainability” and Global Initiatives of the Brand Global Council

Brands as the key for sustainable development, adding value to products and services, improving competitiveness of companies, organizations, cities and regions, contributing to increased exports and market access, linkages with innovation and creativity, supporting business resilience to external shocks

 

Bobby Calder, Kellstadt Professor of Marketing, Kellogg Graduate School of Management

Gerhard Hrebicek, President European Brand Institute

Monika Racek, CEO ADMIRAL Casinos & Entertainment AG

 
19.30 – 19.45   Presentation of the Practical Guide “Brand Evaluation based on ISO”
 
19.45 – 21.00  Reception/ Networking


 

Tuesday, 28. April 2020

 

SUSTAINABLE BRAND FORUM

Location: Conference Zone - UNIDO M Building

LANGUAGE: English
 

08.30 – 09.30 Security Check-in/ Registration
 
09.30 – 09.45 Welcome & Opening

Moderation: Sonja Kato, UNIKATO Communication & Coaching

 

Gerhard Hrebicek, President European Brand Institute

Hiroshi Kuniyoshi, Deputy Director General UNIDO  
 
09.45 – 10.10 Impulse Dialog “Brands for Sustainability” 

 

(amongst others)  

Gerhard Hrebicek, President European Brand Institute

Philippe Scholtès, Managing Director of Programme Development and Technical Cooperation, UNIDO

 

10.10 – 10.50  PANEL I Regional Development 

Region & City branding is seen as a vital component of sustainable development in local areas, economic zones, clusters etc. Including e.g. regional Heritage Brands to improve the linkages and integration of traditional and creative industries into other economic sectors such as the tourism industry (destination branding), usage of Protected Designation of Origin and Protected Geographical Indication. This panel calls for the inclusion of place branding as a strategy for economic growth and innovation by linking the brand of the region, zone or cluster with its company brands in order to create positive impact for other economic sectors.  

 

Moderation & Impulse Statement: Olga Memedovic, Deputy Director Department of Trade, Investment and Innovation, UNIDO

 

(amongst others)

Zoe Harries, Managing Director Impact Zones, Netherlands 

Bruno Gentile, CEO & Founder Birrificio San Michele, Italy

Nuria Ackermann, Project Coordinator, Business Clusters and Innovation Division, UNIDO “Market access facilitation for typical agrifood products, Phase II (PAMPAT 2) – Promotion of regional development around the Fig of Djebba (Tunisia) with geographical indication 

Ebe Muschialli, Associate Industrial Development Expert, Business Clusters and Innovation Division, UNIDO   “Identification of typical Georgian food/terroir products” 

Juan Torrents, President Femoza, Spain

 

10.50 – 11.30 PANEL II – Sustainable Brand Investments

Sustainable Brand Investments are investments in solutions that contribute to the UN Sustainable Development Goals. These investments meet the financial risk, return requirements of institutional investors, and support the generation of positive social and/or environmental impact through their products and services, or at times through acknowledged transformative leadership.
 
Moderation & Keynote: How to create growth through sustainable investment in brands 

Weixi Gong, Head of Investment & Promotion, TII, UNIDO

(amongst others)

Baybars Altuntas, WBAF Chairman & Investor

Stephan Unger, Professor Department of Economics and Business, Saint Anselm College, Boston USA Herbert Kovar, Partner Deloitte 

Renata Brkic, Founder Feelsgood Social Impact Investment Fund 

 
11.30 – 12.00 Break
 
12.00 – 13.15 PANEL III Company Brands for Sustainability

At times when new generations of talents and product ideas are on the rise and markets are switching their focus to sustainable development - especially in fast changing industries like luxury, fashion and consumer goods - brands are leading to more attractiveness for talents, loyal customers, increased and more sustainable sales, better market positions, increased exports, new segments and markets, thus taking strong initiative and sustainable change internally.
 
12.00 – 12.15 Moderation & Keynote: Serge Carreira, Head of Emerging Brands Initiative, Fédération de la Haute Couture et de la Mode

 

(amongst others)

Monika Racek, CEO ADMIRAL Casinos & Entertainment AG

Nikolaus Hirsch, Vice President Marketing & Sales Hirsch The Bracelet 

Nigina Ikromi, Chairwoman, Creative Development of Tajikistan - Industrial upgrading and modernization of carpet-weaving, embroidery and traditional textile sectors in Tajikistan  

Karen Gomtsyan, CEO Lentex, UNIDO Project Beneficiary - Improving Competitiveness of Export-Oriented Industries in Armenia through Modernization and Market Access Armenia

Christoph Schuh, Head of Corporate Communications & Reputation Management, APG

Farrukh Alimdjanov, Industrial Development Officer, TII-BCI, UNIDO, Manager of the technological upgrading project in Cuba 

13.15 – 14.00 „Sustainable Future Brand Talk“                

Building Sustainable Brand Relations: Chasing the customers - successful future brand strategies

                

Showcase success stories and share experiences on the use of brands as an effective solution to create jobs, improve the quality of products and services, achieve higher productivity, support economic diversification, and to attract investment. Discuss global challenges and new opportunities in the era of globalization and digitalization e.g. traditional communication channels versus influencer marketing and the role of online sales as well as the new industrial revolution. 

 

Moderation: Sonja Kato, UNIKATO Communication & Coaching
(amongst others)
Gerhard Hrebicek, President European Brand Institute  

Bobby Calder, Kellstadt Professor of Marketing, Kellogg Graduate School of Management
Stefan Krenn, Secretary General, Novomatic AG

Michele Haindl, Marketing QimiQ

Hannes Kirchbaumer, Founder & CEO Kirchbaumer

 

14.00 – 15.00 Individual Networking & Lunch

 

15.00 - 17.00 Bilateral Meetings

 


VIENNA BRAND GALA

under the patronage of the Mayor and Governor of Vienna, Vienna City Hall

Location. Vienna City Hall - Volkshalle & Arkaden  Invitation Only

 

18.30 REGISTRATION

Moderation: Sonja Kato, UNIKATO Communication & Coaching


19.00 WELCOME & OPENING REMARKS

Brands – from global to regional; Brands are tools for the economic development of cities, destinations and regions. Brands create jobs, strengthen the business location and increase prosperity.  Corporate Brands in Regions, Destination, City and Region Brands.  

 

(amongst others)

Gerhard Hrebicek, President European Brand Institute   

Olga Memedovic, Deputy Director Department of Trade, Investment and Innovation, UNIDO

H.E. Lourdes Victoria-Kruse, Ambassador of the Dominican Republic and Permanent Representative to the International Organizations in Vienna
 
19.30 – 22.00 DINNER RECEPTION


INTRODUCTION OF SPECIAL PROJECTS

Exhibition and tasting of traditional products