Monday, 27. April 2020

Location: M-building

FUTURE FORUM SUSTAINABILITY in cooperation with Rotary  We give the stage for the topic future, with youth & entrepreneurship as well as cooperation and partnerships for growth (SDG 17).

Specific challenges and proposed solutions for better implementation of the SDGs and future growth will be discussed. For the future of inclusive and sustainable development, young people have a unique potential to drive development by fusing innovative approaches and technologies.

14.00 - 14.20  Welcome & Opening

 

14.20 - 15.20 Voices on entrepreneurial projects & challenges

 

15.20 - 15.50  BREAK
 
15.50 - 16.50  Future Talk

We will feature the voices of students and young entrepreneurs, the private sector, policymakers and government representatives, but also humanitarian and development partners to transform and modernize various sectors in a broad scope including branding and brand management.
 
16.50 - 17.00  Closing Remarks
 
17.00   Networking
 
19:00 BRAND GLOBAL COUNCIL VIP RECEPTION

Location: tbd

19.10 – 19.30  Impulse Talk on “Brands for Sustainability” and Global Initiatives of the Brand Global Council

Brands as the key for sustainable development, adding value to products and services, improving competitiveness of companies, organizations, cities and regions, contributing to increased exports and market access, linkages with innovation and creativity, supporting business resilience to external shocks

 
19.30 – 19.45   Presentation of the Practical Guide “Brand Evaluation & Management based on ISO 20671”
 
19.45 – 21.00  Reception/ Networking

Tuesday, 28. April 2020

09.00 – 17.00 BRAND EXPERIENCE EXHIBITION
 
SUSTAINABLE BRAND FORUM

Location: CONFERENCE ZONE - UNIDO M Building

LANGUAGE: English
 

08.30 – 09.30 Security Check-in/ Registration
 
09.30 – 09.45 WELCOME & OPENING
 
09.45 – 10.10 Impulse Dialog “Brands for Sustainability” 

 
10.10 – 10.50  PANEL I Regional Development 

Region & City branding is seen as a vital component of sustainable development in local areas, economic zones, clusters etc. Including e.g. regional Heritage Brands to improve the linkages and integration of traditional and creative industries into other economic sectors such as the tourism industry (destination branding), usage of Protected Designation of Origin and Protected Geographical Indication. This Panel calls for the inclusion of place branding as a strategy for economic growth and innovation by linking the brand of the region, zone or cluster with its company brands in order to create positive impact for other economic sectors.  

10.50 – 11.30 PANEL II – Sustainable Brand Investments

Sustainable Brand Investments are investments in solutions that contribute to the UN Sustainable Development Goals. These investments meet the financial risk, return requirements of institutional investors, and support the generation of positive social and/or environmental impact through their products and services, or at times through acknowledged transformative leadership.
 
Keynote How to create growth through sustainable investment in brands 

 
11.30 – 12.00 BREAK
 
12.00 – 13.15 PANEL III Company Brands for Sustainability

At times when new generations of talents and product ideas are on the rise and markets are switching their focus to sustainable development - especially in fast changing industries like luxury, fashion and consumer goods - brands are leading to more attractiveness for talents, loyal customers, increased and more sustainable sales, better market positions, increased exports, new segments and markets, thus taking strong initiative and sustainable change internally.
 
12.00 – 12.15 KEYNOTE
 
12.15 – 12.45  Part I: Luxury, Fashion & Consumer

 
12.45 – 13.15 Part II: IT, Infrastructure & Innovation

13.15 – 14.00 „SUSTAINABLE FUTURE BRAND TALK“                

Building Sustainable Brand Relations: Chasing the customers - successful future brand strategies

                

Showcase success stories and share experiences on the use of brands as an effective solution to create jobs, improve the quality of products and services, achieve higher productivity, support economic diversification, and to attract investment. Discuss global challenges and new opportunities in the era of globalization and digitalization e.g. traditional communication channels versus influencer marketing and the role of online sales as well as the new industrial revolution. 

 

14.00 – 15.00 INDIVIDUAL NETWORKING & LUNCH

 

VIENNA BRAND GALA

Location. Vienna City Hall - Volkshalle & Arkaden  Invitation Only

 

18.30 UHR REGISTRATION


19.00 UHR WELCOME & OPENING REMARKS

Brands – from global to regional; Brands are tools for the economic development of cities, destinations and regions. Brands create jobs, strengthen the business location and increase prosperity.  Corporate Brands in Regions, Destination, City and Region Brands.  
 
19.30 – 22.00 DINNER RECEPTION


INTRODUCTION OF SPECIAL PROJECTS
Cigar, rum, coffee, chocolate, wine tasting

Tuesday, 28. April 2020

BUSINESS MATCHMAKING & NETWORKING DAY

Location: (tbd)
 
In terms of content, the Matchmaking Day is aimed primarily at start-ups, SMEs, potential founders, VCs, business angels, students, innovative companies and those interested in accessing the Invest / Business ecosystem as well as cooperations and partnerships for growth.
 
Meeting Lounge - Bilateral Meetings
 
- Investors and financial institutions                             -     

- Companies

- Cities & Regions         

- Government officials

- Delegates