18.30 

 

19.00

 

 

 

 

 

 

 

 

 

 

 

 

19.30 – 22.00

 

 

 


 

 

11.30 – 13.00

 

 

 

 

 

12.00 – 13.00

 

13.00 – 13.45

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 13.50 – 14.35

 

 

 

 

 

 

 

 

 

 

 14.40 – 15.25

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 15.30 – 16.25

 

 

 

 

 

 

 

 

 

 

 

16.30 – 17.10

 

 

 

 

 

 

 

 

 

 

 

 17.10 – 17.30

 

 

17.30 – 19.00

Wednesday, 30. September 2020

 

VIENNA BRAND GALA

Location: Vienna City Hall - Festsaal 

Invitation Only!

 

REGISTRATION

 

WELCOME & OPENING REMARKS

Brands – from global to regional; Brands are tools for the economic development of cities, destinations and regions. Brands create jobs, strengthen the business location and increase prosperity.  Corporate Brands, Destination-, City- and Region-Brands.  

 

(in order of participation)

Gerhard Hrebicek, President European Brand Institute 

Michael Ludwig, Mayor and Governor City of Vienna (tbc)

Bernardo Calzadilla-Sarmiento, Managing Director UNIDO, Directorate of Digitalization, Technology and Agri-Business (tbc)

H.E. Lourdes Victoria-Kruse, Ambassador of the Dominican Republic and Permanent Representative to the International Organizations in Vienna 

 

DINNER RECEPTION

INTRODUCTION OF SPECIAL PROJECTS - Exhibition and tasting of traditional international products

 


Thursday, 1. October 2020

 

Press Conference - World Brand Index Presentation

Location: UNIDO D1751

 

BRAND GLOBAL SUMMIT 2020

Location: UNIDO C Building, C6 & C0711

 

Security Check-in/ Registration

 

WELCOME & OPENING

LI Yong, Director General UNIDO (tbc)

 

Gerhard Hrebicek, President European Brand Institute

Bernardo Calzadilla-Sarmiento, Managing Director UNIDO, Directorate of Digitalization, Technology and Agri-Business (tbc)

 

The value of brands, as an intangible asset, will become one of the most important assets to the balance sheet and a tool for financial investments, creating value, growth and prosperity. 

 

Sustainable brands perform better and will be future leaders. Further, brands can be a vital partner in the international community's drive for sustainable and inclusive economic growth, while improving competitiveness. 

Sustainable brands do not only have an impact at the level of individual firms but also for entire industries, countries and regions, which makes them an integral part of economic development initiatives across developed and developing economies, as well as economies in transition.

 

 

 

Brands need Digitalization, Digitalization needs Brands & IP 

 

The importance of brands increases among consumers as well as among shareholders, investors, managers and employees of enterprises especially in the Digitalization era. 

 

The digital transformation should be on the agenda of every brand and company for a long time, because the new age has already begun. There is no longer just direct competition from the regional area, digitalization is opening up the local market to brands from all over the world.

 

 

 

 Brand Investments for Sustainability

 

As an intangible asset, the value of brands will become one of the most important assets to the balance sheet and a tool for financial investments, creating value, growth and prosperity, while enabling a level of resilience.

 

Companies with strong brands outperform and make them a fail-free choice for long-term investors to achieve superior returns in the long run and can utilize their brands as collaterals for insurances and banks.

 

Additionally, brands can deliver superior returns on the stock market, reduce downside risk, are less volatile, and generally enable SMEs to do better in every possible performance indicator. 

 

 

 

Brands for competitiveness - creating sustainable growth and resilience

 

Recent global developments have demonstrated that sunstainable growth cannot be achieved without economic resilience. Brands can help companies attract new talent, increase customer loyalty and sales, improve their market position and facilitate exports to new markets.

 

At times when new generations of talents and product ideas are on the rise and markets are switching their focus to sustainable development brands are leading to more attractiveness for talents, loyal customers, increased and more sustainable sales, better market positions, increased exports, new segments and markets.

 

 

  FUTURE TALK“

 

Sustainable brands can be a great means to ensure investment into companies that actively contribute to the 2030 Agenda and its Sustainable Development Goals.

 

Investing in sustainable brands meet the requirements of institutional investors, thus supporting the more sustainable products and services, which has positive social and environmental impact.

This session will explore global challenges and new opportunities in the era of globalization and digitalization as well as the new industrial revolution. 

 

 

Closing Remarks / Announcements 

 

 

Brand Global Council Networking

Location: UNIDO D1751