18.30 

 

19.00

 

 

 

 

 

 

 

 

 

 

 

 

19.30 – 21.00

 

 

 

 


 

 

11.30 – 12.40

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

12.00 – 13.00

 

 

13.00 – 13.55

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

14.00 – 14.35

 

 

 

 

 

 

 

14.40 – 15.25

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

15.30 – 16.25

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

16.30 – 17.15

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

17.15 – 17.30

 

 

 

 

 

18.00 – 19.00

Wednesday, 30. September 2020

 

VIENNA BRAND GALA

Location: Vienna City Hall - Festsaal 

Invitation Only!

 

REGISTRATION

 

WELCOME & OPENING REMARKS

Brands – from global to regional; Brands are tools for the economic development of cities, destinations and regions. Brands create jobs, strengthen the business location and increase prosperity.  Corporate Brands, Destination-, City- and Region-Brands.  

 

 

Gerhard Hrebicek, President, European Brand Institute 

Michael Ludwig, Mayor and Governor City of Vienna (tbc)

Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business, UNIDO

H.E. Lourdes Victoria-Kruse, Ambassador of the Dominican Republic and Permanent Representative to the International Organizations in Vienna 

 

DINNER RECEPTION

Musical repertoire from the IBERO-AMERICAN ORCHESTRA of Vienna,

Fernando Zonta, Maestro, Dirigent

 

 


Thursday, 1. October 2020

 

BGS 2020 Press Conference - World Brand Index Presentation

Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business, UNIDO
Farrukh Alimdjanov, Industrial Development Officer, Department of Digitalization, Technology and Innovation, UNIDO

Gerhard Hrebicek, President, European Brand Institute

Herbert Kovar, Partner, Deloitte

Location: UNIDO D1751

 

Presentation of MOU UNIDO/EBI

LI Yong, Director General, UNIDO

Gerhard Hrebicek, President, European Brand Institute

 

 ...........................................................................................................................................................................

BRAND GLOBAL SUMMIT 2020 - online event

Moderation: Sarah Kelly, International Journalist

 

 

Security Check-in/ Registration

 

 

WELCOME & OPENING BGS 2020

 

Welcome

LI Yong, Director General, UNIDO

Gerhard Hrebicek, President, European Brand Institute


Opening Dialogue

Gerhard Hrebicek, President, European Brand Institute

Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business, UNIDO

Margarete Schramböck, Federal Minister of Digital and Economic Affairs

Mariya Gabriel, EU Comissioner for Innovation, Research, Culture, Education and Youth (tbc)

 

The value of brands, as an intangible asset, will become one of the most important assets to the balance sheet and a tool for financial investments, creating value, growth and prosperity. 

 

Sustainable brands perform better and will be future leaders. Further, brands can be a vital partner in the international community's drive for sustainable and inclusive economic growth, while improving competitiveness.

 

Sustainable brands do not only have an impact at the level of individual firms but also for entire industries, countries and regions, which makes them an integral part of economic development initiatives across developed and developing economies, as well as economies in transition.

 

The covid-19 crisis acts as a magnifying glass that reinforces pre-existing dynamics of the global economy. These days digitalization is advancing at an accelerated speed and is increasingly dominated by intellectual property and intangible  asstes.

 

The ongoing pandemic has shifted economic activity and has forced companies to create economic value in different forms, e.g. through digital business models. Brands are a driving force to create sustainable economic value in an increasingly digitalized economy.

 

To support them on this path, togeher with the European Brand Institute, UNIDO provides a jointly developed service module, "Branding for competitiveness and sustainable growth" that has already generated a number of success stories worldwide and across a variety of industries.

 

Cities and regions have discovered branding as a crucial element for  their sustainable development and the development of economic zones and clusters. For instance, regional Heritage Brands can strengthen the linkages between the traditional and creative industries to other economic activities like tourism - commonly referred to as destination branding. Brands also return value in terms of use of protected designation of origin and protected geographical indication.

 

The importance of brands and IP increases among consumers as well as among shareholders, investors, managers and employees of enterprises especially in the Digitalization era and Post COVID 19.

 

Industries that make intensive use of the different types of  intellectual property rights (IPR) contribute substantially to the economies of the EU and - through the use of trade marks, designs, patents, copyright, geographical indications (GI) - create economic benefits for Europe.

 

 

Voices and Practical Examples for the effective use of  Brand and IPRs

 

Nikolaus Hirsch, Vice President, Marketing & Sales, HIRSCH The Bracelett 

Representative Wildberries (tbc)

Alexander Biach, Deputy Director, Vienna Chamber of Commerce and Industry

Daniela Herrmann, President and Founder, Topan Impact Investment Advisory, Switzerland

 

 

Brand Investments for Sustainability

 

As an intangible assset, the value of brands will become one of the most important assets to the balance sheet and a tool for financial investments, creating value, growth and prosperity, while enabling a level of resilience.

 

Companies with strong brands outperform and make them a fail-free choice for long-term investors to achieve superior returns in the long run and can utilize their brands as collaterals for insurances and banks.

 

Additionally, brands can deliver superior returns on the stock market, reduce downside risk, are less volatile, and generally enable SMEs to do better in every possible performance indicator.

 

KEYNOTE & Moderation: How to create growth through sustainable investment in brands

Weixi Gong, Chief, Investment and Technology Promotion Division and Coordinator, UNIDO Investment and Technology Network

 

Baybars Altuntas, WBAF Chairman & Investor

Herbert Kovar, Partner, Deloitte

Wolfgang Schiketanz, SCA Advisory, Brand Global Select Fund

Stephan Unger, Professor Department of Economics and Business, Saint Anselm College, Boston, USA

WU Guangquan, President. Shenzhen Federation of Industries

YANG Wei, Vice President, Royal Town Planning Institute, UK

 

 

Brands for competitiveness - creating sustainable growth

 

Recent global developments have demonstrated that sustainable growth cannot be achieved without economic resilience. Brands can help companies attract new talent, increase customer loyalty and sales, improve their market position and facilitate exports to new markets.

 

KEYNOTE & Moderation: Branding for Improved Competitiveness and Business Resilience in Developing Countries

Farrukh Alimdjanov, Industrial Development Officer, Department of Digitalization, Technology and Innovation, UNIDO

 

Nigina Ikromi, Chairwoman, Creative Development of Tajikistan

Industrial upgrading and modernization of carpet-weaving, embroidery and traditional textile sectors in Tajikistan

 

Robert Harutyunyan, Chairman of Development Association of the Light Industry of Armenia (DALIA)

Improving Competitiveness of Export-Oriented Industries in Armenia through Mpdernization and Market Acccess Armenia

 

Ebe Muschialli, Associate Industrial Development Officer, UNIDO

Market access facilitation of typical agrifood product in the MENA region: Morocco, Tunisia and Egypt.

 

Ricardo Lazaro Trujillo Hervis, Director General, CIIQ, Cuba

Technological and Enterprise Upgrading Programme focused on agro-chemical and agriculture machinery production sector in Cuba

 

Maria Namukwambi, Baobab Capital, Namibia

Promoting sustainable bush-processing value chanis in Namibia

 

"FUTURE TALK"

 

Sustainable brands can be a great means to ensure investment into companies that actively contribute to the 2030 Agenda and its Sustainable Development Goals.

 

Investing in sustainable brands meet the requirements of institutional investors, thus supporting the more sustainable products and services, which has positive social and environmental impact.

 

Moderation & Impulse Statement: Gerhard Hrebicek, President, European Brand Institute

 

Bobby Calder, Kellstadt Professor of Marketing, Kellogg Graduate School of Management

Andrea Gaal, Member of the Supervisory Board, Raiffeisen International

Steve Rogers, former Google Executive

Patricia Neumann, Country General Manager, IBM Austria

Monika Racek, CEO, ADMIRAL AG

Daniel Mattes, Digital Visionary, AI 42

 

 

Closing Remarks / Announcements

Gerhard Hrebicek, President, European Brand Institute

Farrukh Alimdjanov, Industrial Development Officer, Department of Digitalization, Technology and Innovation, UNIDO

 

 

Brand Global Council Meeting / Networking

INVITATION ONLY!

Location: UNIDO D1751