17. BRAND GLOBAL SUMMIT

Launched by the European Brand Institute in 2005 the event will be held in October 2021 for the 17th time, jointly with UNIDO, gathering participants including top decision-makers from politics, business, science, international organizations and diplomacy, as well as representatives of regions from more than 50 countries, to share knowledge and experiences for accelerating sustainable development through the branding of products and services.

 

This year we focus our attention on Brands for Change!

 

The event will showcase success stories and experiences of branding as an effective solution to support enterprises and regions, to achieve higher productivity, to diversify, and to attract investments. This yearly gathering also gives an insightful perspective on the global challenges for brands and international business, brand investments, innovations and brands; brands for resilience and growth as well as an outlook on the future challenges.

 

REGISTER FOR THE ONLINE EVENT HERE

 

 


The Brand Global Summit 2021: “Brands for Change” – an event that promotes economic and social integration, business partnerships and platform for exchange of the best practices and experiences to advance the economic development. An excellent opportunity to showcase success stories and to share experiences about utilization of branding as an effective solution to support enterprises and regions to improve the quality of their products, to achieve higher productivity, to diversify, to attract investments and tourists. These measures promote competitiveness, grant access to global markets and create additional economic value, new jobs and improve overall quality of life.


PROGRAM BRAND GLOBAL SUMMIT 2021

October 19th, 2021 Vienna International Centre

  BRAND GLOBAL SUMMIT 2021
   
09.30-10.30        Security & Check-in
  Moderation: Sonja Kato, communikato & coaching 
                                                        
10.30-10.45 WELCOME & OPENING BRAND GLOBAL SUMMIT 2021                      
  Welcome
  LI Yong, Director General UNIDO
  Gerhard Hrebicek, President European Brand Institute
   
10:50-11:15 BRANDS FOR CHANGE
  Challenges & Changes / Importance of Brands
  Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business UNIDO
  Harald Katzmair, Managing Director FASresearch
  Gerhard Hrebicek, President European Brand Institute
   
11:15-11:25 FOCOUS VIENNA - VISIONS & PERSPECTIVES FOR SUSTAINABLE BRANDS
 

Alexander Biach, Deputy Director Vienna Chamber of Commerce and Industry

   
11.30-12.10 GLOBAL CHALLENGES FOR BRANDS & INTERNATIONAL BUSINESS
  Supply Chain Law, Cluster Projects, Government  and Regional Brands 
   
  Video message "moonshot talk" 
  H.E. Mrs. Soraya Alvarez Nuñez, Ambassador of Cuba to Austria
   
  Moderation: Julia Andras, Managing Partner/Head of Litigation Lansky, Ganzger, Goeth, Frankl & Partner Rechtsanwälte 
  Anna Mago, Coordinator Advocacy and Campaigns Fairtade Österreich 
  Huang Bingfeng, Secretary of Bama Yao Autonomous County Committee, China
  UNIDO Project China: Rural revitalization and economic diversificaton in Bama County through innovative upgrading and global branding of health industry value chains
  Marco Kamiya, Chief, Departement of Digitalization, Technology and Innovation, UNIDO
   
12.15-13.00 BRAND INVESTMENTS FOR CHANGE
  Brands for Financing/Collateral, Subsidies for Brands, Governmental & Regional Brand Development programs
  Moderation: Weixi Gong, Chief, Investment and Technology Promotion Division and Coordinator, UNIDO Investment and Technology Network 
  Herbert Kovar, Partner Deloitte Tax
  Stephan Unger, Professor Department of Economics and Business, Saint Anselm College, Boston USA
  Tammer Qaddumi, Partner, VentureSouq
  Barnabas Acs, ESG Specialist Refinitiv
   
13.00-13.15 BREAK 
   
13.15-14.00 INNOVATION & BRANDS
  Brands Need Digitalization, Digitalization Needs Brands
  Moderation: Namir Hourani, Managing Director GMIS
  Tiffany Kelly, CEO, Beyond Bamboo 
 

David Kusuma, President -Elect, WDO, Canada

WDO’s perspective on linking branding, industrial design and innovation

 

Andrea Scheichl, Vice-President Austrian Patent Office 

Role of Intellectual Property and Digitalization for Growth

 

Maris Orav, Communication Manager. e-Estonia

E-branding of the country to the benefit of all (promoting FDI, export, digitalization, etc)

   

14.05-15.05

VOICES & BEST PRACTICE CASES
   
14.05-14.20 Cornelia Großmann, Associate Partner Batten & Company
  How to address multicultural challenges in brand management 
   
14.20- 14.35 Bernd Wegenstein, Country Manager, Refinitiv
  Barnabas Acs, ESG Specialist Refinitiv
  Data - gold of the future
   
14.30 – 14.40 Elena Marinina, Deputy Head, Roscongress/Head Innosocium Foundation 
  Brands & Investments - a Russian perspective
   
14.45-14.55 Philipp Bodzenta, Director Public Affairs & Communications Coca-Cola 
  Coca-Cola – Global Sustainability – a joint effort 
   
14.55-15.05 Christoph Schuh, Head of Corporate Communications & Reputation Management APG
  APG – Sustainable Brand Management of an infrastructure company 
   
15.10-15.40 BRANDS FOR RESILIENCE & GROWTH - B4C Projects show high returns for (local) economies
  Moderation: Farrukh Alimdjanov, Industrial Development Officer, Department of Digitalization, Technology and Innovation, UNIDO
 

1) Sharaddha Srikant, Projects & Partnerships Coordinator, UNIDO

India: Development and adoption of appropriate technologies for enhancing productivity in the Indian bicycle and bicycle parts sector 

India: Firm-level demonstration of technologies and productivity enhancement for the pulp and paper industry  

 

2) Takhmina Karimova, Co-founder and Director, "Ozara" LLC

Tajikistan: Industrial modernization and competitiveness improvement of carpet weaving and embroidery/textile sectors

 

3) Saten Khoshoyan, Deputy CEO, "Melante" LLC

Armenia: Improving Competitiveness of Export-Oriented Industries in Armenia through modernization & market access

   
15.45-16.15 FUTURE OUTLOOK - Steps to be taken in the upcoming year
  Challenges in Financing, Governmental Support, Subsidies etc.
  Moderation: Sonja Kato, communikato & coaching 
  H.E. Julia Villatoro Tario, Ambassador of El Salvador to Austria and Permanent Representative to the United Nations
  Harald Katzmair, Managing Director FASresearch
  Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business UNIDO
  Gerhard Hrebicek, President European Brand Institute
   
   

October 19th, 2021 Vienna City Hall

  VIENNA BRAND GALA         
  under the patronage of the Mayor & Governor of Vienna Dr. Michael Ludwig
   
18.30 REGISTRATION                                                                                                                                                             
   
19.00 WELCOME & OPENING REMARKS
  Brands - from local to regional; Brands are tools for the economic development of cities, destinations and regions. Brands create jobs, strengthen the business location and increase prosperity. 
  Gerhard Hrebicek, President European Brand Institute
  Pia Maria Wieninger, Member of the Vienna Provincial Parliament and of the Vienna City Council
  Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business, UNIDO
  H.E. Jesse Alsono Chacon Escamillo, Ambassador of the Bolivarian Republic of Venezuela
                                                 
19.30-22.00 DINNER RECEPTION/ Musical Entertainment
  Musical repertoire from the IBERO-AMERICAN ORCHESTRA of Vienna, Fernando Zonta, Maestro, Dirigent
   

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Fax.: +43 1 352 1000 30

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