17. BRAND GLOBAL SUMMIT

Launched by the European Brand Institute in 2005 the event will be held in October 2021 for the 17th time, jointly with UNIDO, gathering participants including top decision-makers from politics, business, science, international organizations and diplomacy, as well as representatives of regions from more than 50 countries, to share knowledge and experiences for accelerating sustainable development through the branding of products and services.

 

This year we focus our attention on Brands for Change!

 

The event will showcase success stories and experiences of branding as an effective solution to support enterprises and regions, to achieve higher productivity, to diversify, and to attract investments. This yearly gathering also gives an insightful perspective on the global challenges for brands and international business, brand investments, innovations and brands; brands for resilience and growth as well as an outlook on the future challenges.

 

REGISTER FOR THE ONLINE EVENT HERE

 

 


The Brand Global Summit 2021: “Brands for Change” – an event that promotes economic and social integration, business partnerships and platform for exchange of the best practices and experiences to advance the economic development. An excellent opportunity to showcase success stories and to share experiences about utilization of branding as an effective solution to support enterprises and regions to improve the quality of their products, to achieve higher productivity, to diversify, to attract investments and tourists. These measures promote competitiveness, grant access to global markets and create additional economic value, new jobs and improve overall quality of life.


PROGRAM BRAND GLOBAL SUMMIT 2021

October 19th, 2021 Vienna International Centre

  BRAND GLOBAL SUMMIT 2021
   
09.30 - 10.30  Security & Check-in
   
10.30 - 10.45 WELCOME & OPENING BRAND GLOBAL SUMMIT 2021                      
  Moderation: Sonja Kato, communikato & coaching 
   
10:45 - 11:15 BRANDS FOR CHANGE
  Challenges & Changes / Importance of Brands
  Gerhard Hrebicek, President European Brand Institute
  Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business UNIDO
  Harald Katzmair, Managing Director FASresearch
   
11.15 - 12.00 GLOBAL CHALLENGES FOR BRANDS & INTERNATIONAL BUSINESS
  Supply Chain Law, Cluster Projects, Government Brands
  amongst others:
  Julia Andras, Managing Partner/Head of Litigation Lansky, Ganzger, Goeth, Frankl & Partner Rechtsanwälte 
  Marco  Kamiya, Chief Department of Digitalization, Technology and Innovation UNIDO
  Presentation of UNIDO projects from Indonesia and China
   
12.00 - 12.45          BRAND INVESTMENTS FOR CHANGE
  Brands for Financing/Collateral, Subsidies for Brands, Governmental & Regional Brand Development
  Panel Chair: Weixi Gong, Chief, Investment and Technology Promotion Division and Coordinator, UNIDO Investment and Technology Network 
  Herbert Kovar, Partner Deloitte Tax
  Stephan Unger, Professor Department of Economics and Business, Saint Anselm College, Boston USA
  Barnabas Acs, ESG Specialist Refinitiv
   
12.45 - 13.15 BREAK 
   
13.15 - 14.00 INNOVATION & BRANDS
  Start-ups, Franchising & Licensing
  Panel Chair: Namir Hourani, Managing Director GMIS
  Mariana Karepova, President Austrian Patent Office (tbc)
  Andrea Bauer-Vaugan, Co-Founder European Champions Alliance (tbc) 
  Baybars Altuntas, Chairman WBAF (video message)
   

14.00 - 15.00

VOICES & BEST PRACTICE CASES
   
14.00 - 14.15 How to address multicultural challenges in brand management 
  Cornelia Großmann, Associate Partner Batten & Company
   
14.15- 14.30 Bernd Wegenstein, Country manager Refinitiv
   
14.30 - 14.40 Representative WIPO
   
14.40 - 15.50  Global Sustainability - a joint effort
  Philipp Bodzenta, Director Public Affairs & Communications Coca-Cola - 
   
14.50 - 15.30 Sustainable Brand Management of an infrastructure company
  Christoph Schuh, Head of Corporate Communications & Reputation Management APG
   
15.00 - 15.30 BRANDS FOR RESILIENCE & GROWTH
  B4C Projects show high returns for (local) economies
   
15.30 - 16.00 FUTURE TALK - Steps to be taken in the upcoming year
  Challenges in Financing, Governmental Support, Subsidies
  Moderation: Sonja Kato, communikato & coaching 
  Harald Katzmair, Managing Director FASresearch
  Gerhard Hrebicek, President European Brand Institute
  Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business UNIDO
   

October 19th, 2021 Vienna City Hall

  VIENNA BRAND GALA         
  under the patronage of the Mayor & Governor of Vienna Dr. Michael Ludwig
   
18.30 REGISTRATION                                                                                                                                                             
   
19.00 WELCOME & OPENING REMARKS
   
19.30- 22.00 DINNER RECEPTION

powered by:


Our partners


EUROPEAN BRAND INSTITUTE

Börsegasse 9/8

1010 Vienna

Tel.:  +43 1 532 1000 23

Fax.: +43 1 352 1000 30

Mail: office@europeanbrandinstitute.com

sign up for ebi newsletter

 

After registration you receive an e-mail to confirm subscription via link.