Purpose

Brand Global Council_Measurement & Reporting_Investors & Stakeholders_Economic Development_Projects & Initiatives

 

A global council of countries, organizations and professionals working together

 

  • to promote better measurement and reporting of brand value and the adoption of standards for brand evaluation and valuation
  • to communicate the importance of brand value to investors and other stakeholder decision-makers
  • to demonstrate the role of brand value in economic development
  • to act as a global forum for coordination, idea generation, and development of collaborative initiatives