17. BRAND GLOBAL SUMMIT
Launched by the European Brand Institute in 2005 the event will be held in October 2021 for the 17th time, jointly with UNIDO, gathering participants including top decision-makers from politics, business, science, international organizations and diplomacy, as well as representatives of regions from more than 50 countries, to share knowledge and experiences for accelerating sustainable development through the branding of products and services.
This year we focus our attention on Brands for Change!
The event will showcase success stories and experiences of branding as an effective solution to support enterprises and regions, to achieve higher productivity, to diversify, and to attract investments. This yearly gathering also gives an insightful perspective on the global challenges for brands and international business, brand investments, innovations and brands; brands for resilience and growth as well as an outlook on the future challenges.
The Brand Global Summit 2021: “Brands for Change” – an event that promotes economic and social integration, business partnerships and platform for exchange of the best practices and experiences to advance the economic development. An excellent opportunity to showcase success stories and to share experiences about utilization of branding as an effective solution to support enterprises and regions to improve the quality of their products, to achieve higher productivity, to diversify, to attract investments and tourists. These measures promote competitiveness, grant access to global markets and create additional economic value, new jobs and improve overall quality of life.
PROGRAM BRAND GLOBAL SUMMIT 2021
October 19th, 2021 Vienna International Centre
| BRAND GLOBAL SUMMIT 2021 | |
| 09.30-10.30 | Security & Check-in |
| Moderation: Sonja Kato, communikato & coaching | |
| 10.30-10.45 | WELCOME & OPENING BRAND GLOBAL SUMMIT 2021 |
| Welcome | |
| LI Yong, Director General UNIDO | |
| Gerhard Hrebicek, President European Brand Institute | |
| 10:50-11:15 | BRANDS FOR CHANGE |
| Challenges & Changes / Importance of Brands | |
| Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business UNIDO | |
| Harald Katzmair, Managing Director FASresearch | |
| Gerhard Hrebicek, President European Brand Institute | |
| 11:15-11:25 | FOCOUS VIENNA - VISIONS & PERSPECTIVES FOR SUSTAINABLE BRANDS |
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Alexander Biach, Deputy Director Vienna Chamber of Commerce and Industry |
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| 11.30-12.10 | GLOBAL CHALLENGES FOR BRANDS & INTERNATIONAL BUSINESS |
| Supply Chain Law, Cluster Projects, Government and Regional Brands | |
| Video message "moonshot talk" | |
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H.E. Mrs. Soraya Alvarez Nuñez, Ambassador of Cuba to Austria |
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| Moderation: Julia Andras, Managing Partner/Head of Litigation Lansky, Ganzger, Goeth, Frankl & Partner Rechtsanwälte | |
| Huang Bingfeng, Secretary of Bama Yao Autonomous County Committee, China | |
| UNIDO Project China: Rural revitalization and economic diversificaton in Bama County through innovative upgrading and global branding of health industry value chains | |
| Marco Kamiya, Chief, Departement of Digitalization, Technology and Innovation, UNIDO | |
| 12.15-13.00 | BRAND INVESTMENTS FOR CHANGE |
| Brands for Financing/Collateral, Subsidies for Brands, Governmental & Regional Brand Development programs | |
| Moderation: Weixi Gong, Chief, Investment and Technology Promotion Division and Coordinator, UNIDO Investment and Technology Network | |
| Herbert Kovar, Partner Deloitte Tax | |
| Stephan Unger, Professor Department of Economics and Business, Saint Anselm College, Boston USA | |
| Tammer Qaddumi, Partner, VentureSouq | |
| Barnabas Acs, ESG Specialist Refinitiv | |
| 13.00-13.15 | BREAK |
| 13.15-14.00 | INNOVATION & BRANDS |
| Brands Need Digitalization, Digitalization Needs Brands | |
| Moderation: Namir Hourani, Managing Director GMIS | |
| Tiffany Kelly, CEO, Beyond Bamboo | |
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David Kusuma, President -Elect, WDO, Canada WDO’s perspective on linking branding, industrial design and innovation |
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Maris Orav, Communication Manager. e-Estonia E-branding of the country to the benefit of all (promoting FDI, export, digitalization, etc) |
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14.05-15.05 |
VOICES & BEST PRACTICE CASES |
| 14.05-14.20 | Cornelia Großmann, Associate Partner Batten & Company |
| How to address multicultural challenges in brand management | |
| 14.20- 14.35 | Bernd Wegenstein, Country Manager, Refinitiv |
| Barnabas Acs, ESG Specialist Refinitiv | |
| Data - gold of the future | |
| 14.30 – 14.40 | Elena Marinina, Deputy Head, Roscongress/Head Innosocium Foundation |
| Brands & Investments - a Russian perspective | |
| 14.45-14.55 | Philipp Bodzenta, Director Public Affairs & Communications Coca-Cola |
| Coca-Cola – Global Sustainability – a joint effort | |
| 14.55-15.05 | Christoph Schuh, Head of Corporate Communications & Reputation Management APG |
| APG – Sustainable Brand Management of an infrastructure company | |
| 15.10-15.40 | BRANDS FOR RESILIENCE & GROWTH - B4C Projects show high returns for (local) economies |
| Moderation: Farrukh Alimdjanov, Industrial Development Officer, Department of Digitalization, Technology and Innovation, UNIDO | |
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1) Sharaddha Srikant, Projects & Partnerships Coordinator, UNIDO India: Development and adoption of appropriate technologies for enhancing productivity in the Indian bicycle and bicycle parts sector India: Firm-level demonstration of technologies and productivity enhancement for the pulp and paper industry |
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2) Takhmina Karimova, Co-founder and Director, "Ozara" LLC Tajikistan: Industrial modernization and competitiveness improvement of carpet weaving and embroidery/textile sectors |
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3) Saten Khoshoyan, Deputy CEO, "Melante" LLC Armenia: Improving Competitiveness of Export-Oriented Industries in Armenia through modernization & market access |
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| 15.45-16.15 | FUTURE OUTLOOK - Steps to be taken in the upcoming year |
| Challenges in Financing, Governmental Support, Subsidies etc. | |
| Moderation: Sonja Kato, communikato & coaching | |
| H.E. Julia Villatoro Tario, Ambassador of El Salvador to Austria and Permanent Representative to the United Nations | |
| Harald Katzmair, Managing Director FASresearch | |
| Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business UNIDO | |
| Gerhard Hrebicek, President European Brand Institute | |
October 19th, 2021 Vienna City Hall
| VIENNA BRAND GALA | |
| under the patronage of the Mayor & Governor of Vienna Dr. Michael Ludwig | |
| 18.30 | REGISTRATION |
| 19.00 | WELCOME & OPENING REMARKS |
| Brands - from local to regional; Brands are tools for the economic development of cities, destinations and regions. Brands create jobs, strengthen the business location and increase prosperity. | |
| Gerhard Hrebicek, President European Brand Institute | |
| Pia Maria Wieninger, Member of the Vienna Provincial Parliament and of the Vienna City Council | |
| Alejandro Rivera Rojas, Executive Industrial Development Officer UNIDO | |
| H.E. Jesse Alsono Chacon Escamillo, Ambassador of the Bolivarian Republic of Venezuela | |
| 19.30-22.00 | DINNER RECEPTION/ Musical Entertainment |
| Musical repertoire from the IBERO-AMERICAN ORCHESTRA of Vienna, Fernando Zonta, Maestro, Dirigent | |
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