A brand is a name, term, design, symbol or any other feature that gives a product, service or concept an identity and distinguishes it from others on the market. Branding is the art of becoming knowable, likable and trustable.
The European Brand Institute (EBI) and the United Nations Industrial Development Organization (UNIDO) have held the 18th Brand Global Summit at the Vienna International Centre and online. The Summit explored the topic of " IN BRANDS WE TRUST", highlighting success stories and experience of branding as an effective solution to support enterprises and regions, to achieve higher productivity, to diversity and to attract investments.
Am 26. April 2022 lädt das European Brand Institute anlässlich des Welttags des geistigen Eigentums zum Sustainable Brand Talk unter dem Motto „Innovating for a Better Future“ von 14.00 – 16.00 Uhr (MET) ins APA Pressezentrum.
Jedes Jahr am 26. April weist uns der World IP Day (#WorldIPDay) auf die Bedeutung des geistigen Eigentums hin, sowie die Rolle der Marken und IP-Rechte als wichtigste Vermögenswerte der Zukunft bei der Förderung von Innovationen und Kreativität, besonders bei Young Leaders!
Dem diesjährigen Motto “Innovating for a Better Future“ folgend, gehen u.a. Gerd Müller, Director General UNIDO, Gerhard Hrebicek, President European Brand Institute, Valerie Höllinger, CEO Austrian Standards Institute, Standortanwalt Alexander Biach, Herbert Kovar, Managing Partner Deloitte Tax, Julia Andras, Managing Partner Lansky, Ganzger, Göth, Frankl &Partner und Bernardo Calzadilla-Sarmiento, Managing Director UNIDO unter der Leitung von Moderatorin Sonja Kato der Frage nach, wie Marken und IP Rechte Innovation und Wirtschaftswachstum beflügeln, als Sicherheit für alternative Finanzierungformen genutzt werden können und warum Tokenisierung künftig den Kapitalmarkt prägen wird.
Gerhard Hrebicek, President of European Branding Institute, participated as a speaker at the UNIDO 19th General Conference on the side event "UNIDO’s contribution to the International Year of Creative Economy for Sustainable Development 2021” discussing Industrial design and branding for competitiveness and sustainable growth.
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A brand is a name, term, design, symbol or any other feature that gives a product, service or concept an identity and distinguishes it from others on the market.
The European Brand Institute (EBI) and the United Nations Industrial Development Organization (UNIDO) have held the 17th Brand Global Summit at the Vienna International Centre and online. The Summit explored the topic of “Brands for Change”, highlighting brands’ role as major game-changers in the context of post-pandemic economic development, as well as their largely untapped potential for boosting recovery while unleashing creativity and innovation.
(c) Katharina Schiffl
VIENNA, 1 October 2020 - The Director General LI Yong had a bilateral discussion with Gerhard Hrebicek, President of the European Brand Institute (EBI), to discuss next steps in the cooperation between UNIDO and EBI in support of branding for sustainability. In an economy that is increasingly digitalised and slowly recovers from COVID-19, brands can play an important role for an accelerated economic recovery across the globe. Expanding UNIDO’s and EBI’s branding activities globally could therefore contribute to swift economic recovery and achieve sustainable growth. On this occasion, the signed Memorandum of Understanding has been exchanged, which has been delayed due to COVID-19.
The European Brand Institute and UNIDO jointly held the 16th BRAND GLOBAL SUMMIT under the motto "BRANDS FOR SUSTAINABILITY" from September 30th to October 1st, 2020. Leading decision-makers from business, science, international organizations, politics and diplomacy from all over the globe participated in the BRAND GLOBAL SUMMIT at the Vienna International Centre.
VIENNA, 16 March 2020 – Today, the Director General of the United Nations Industrial Development Organization (UNIDO), LI Yong, and the President of the European Brand Institute, Gerhard Hrebicek signed a Memorandum of Understanding on cooperation thereby establishing a framework for further expanding the existing partnership in the framework of 2030 Agenda for Sustainable Development.
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