WELCOME & OPENING BGS 2023

Gerhard Hrebicek, President, European Brand Institute

Gerd Müller, Director General, UNIDO 

Gerhard Hrebicek, President, European Brand Institute

The economic contribution and impact of sustainable brands based on latest studies

PANEL: BRANDS, DIGITALIZATION AND INNOVATION FOR IMPACT

“Impact by Innovation” - best practice examples and opportunities to achieve the SDGs

Moderation: Farrukh Alimdjanov, Industrial Development Officer, Division  Digital Transformation and AI Strategies, UNIDO

Impulse:  Alexander Biach, Deputy Director Vienna Chamber of Commerce and Industry

                      Vienna as a global example

Marco Matteini, UNIDO expert on sustainable energy

How ISO 50001 EnMS can strengthen building a brand positioning strategy around ESG

Shraddha Srikant, UNIDO project in India

Shashank Mehra, Brand Communications Head, Pakka Ltd.

“CHUK” serviceware branding example

Rene Arnold, VP Corporate Communications, Huawei

Innovative Business Models to democratize access and affordability

PANEL: Alternative Financing to strengthen BRAND´S impact and VALUE

Financing Brands & IP, Tokenization, NFTs, Investments for growth

Moderation: Alexander Fazekas, Business Development Manager Conda

Herbert Kovar, Partner Deloitte Tax

Brands as Assets for financing

Cindy Alysha Abigail, Technical Coordinator Impact Fund, UNDP 

Daniel Horak, Co – Founder & Co – CEO CONDA, Vienna

Finance Options for SMEs

LUNCH BREAK 

Keynote : Challenges for Brands in a fast-changing world 

EU Green Deal, taxonomy, digital transformation, Infrastructure,

Natalia Feriencikova, Attorney at law, LGP

 PANEL: BRAND´S impact on digital transformation & Women

An opportunity where brands can make a difference

Moderation: Francine Beleyi,  Founder & Digital Strategist, nucleus of change

Impulse:  Cecilia Ugaz Estrada, UNIDO Gender Expert

Presentation of the report "Gender, Digital Transformation and Artificial Intelligence”

Elke Pichler, Director Magnolia Tree

Women entrepreneurship & digital / AI, Use of Big data for Brand Management

Monica Racek, CEO, Admiral

Employer Branding & Women

PANEL: Regional Brands, Clusters and Institutional Branding leading to rural wealth   

Best practice examples

Moderation: Fabio Russo, Chief SME Development and Job Creation, UNIDO

Impulse: Stefan Petters, CEO Carbotopia

Rural Wealth by Democratization of Decarbonization  in Indonesia

Franco Silva, UNIDO IUMP Project in Venezuela

Smart farming and branding of the panela value chain

Lia Rosida, Communications Expert, UNIDO Project in Indonesia

MyNyale brand

Nuria Ackermann, UNIDO project in Tunisia

Tunisian umbrella brand promoting local food flagship products from different regions

Gohar Arakelyan, UNIDO Project in Armenia

Institutional branding: SPACE59, Light Industry Training & Service Center

Yulia Kniha, UNIDO Project in Belarus

Institutional branding: Workshop 16, 4IR Technology Center

PANEL: Implementation of ESG and organizational challenges

Practice examples

Vera Kocsis, Sales Director Refinitiv - LSEG company

The Relevance of data for ESG Implementation 

Jörg Spreitzer, CEO Great Place to Work

Cultural challenges when implementing ESG in Organizations

Best Practice Example for Implementation in Organizations

René Massatti, Managing Director and Founder

Playroom- IMPACT – a tool for implementation

FUTURE OF/FOR BRANDS –Brands for impact

Gerhard Hrebicek, President, European Brand Institute 

 Ana Paula Nishio de Sousa, Incoming Chief, Division of Digital Transformation and AI Strategies, UNIDO

Brands – from global to regional;

Brands are tools for the economic development of cities, destinations and regions.

Brands create jobs, strengthen the business location and increase prosperity.