Brands for Impact

October 18th, 2023 Vienna International Centre


09.30 – 10.30 Security Check-in / Registration
   Boardroom CR-1 - C Building 2nd floor
10.30 – 10.50



Gerhard Hrebicek, President, European Brand Institute


Gerd Müller, Director General, UNIDO 

10.50 – 11.05  BRANDS FOR IMPACT

Gerhard Hrebicek, President, European Brand Institute

The economic contribution and impact of sustainable brands based on latest studies

  Marco Kamiya, Chief, Division of Digital Transformation and AI Strategies, UNIDO
11.05 – 12:00



“Impact by Innovation” - best practice examples and opportunities to achieve the SDGs


Moderation: Farrukh Alimdjanov, Industrial Development Officer, Division  Digital Transformation and AI Strategies, UNIDO


Impulse:  Alexander Biach, Deputy Director Vienna Chamber of Commerce and Industry

                      Vienna as a global example


Marco Matteini, UNIDO expert on sustainable energy

How ISO 50001 EnMS can strengthen building a brand positioning strategy around ESG


Shraddha Srikant, UNIDO project in India


Shashank Mehra, Brand Communications Head, Pakka Ltd.

“CHUK” serviceware branding example


Rene Arnold, VP Corporate Communications, Huawei

Innovative Business Models to democratize access and affordability

12.00 – 12:45

PANEL: Alternative Financing to strengthen BRAND´S impact and VALUE


Financing Brands & IP, Tokenization, NFTs, Investments for growth


Moderation: Alexander Fazekas, Business Development Manager Conda


Herbert Kovar, Partner Deloitte Tax

Brands as Assets for financing


Cindy Alysha Abigail, Technical Coordinator Impact Fund, UNDP 


Daniel Horak, Co – Founder & Co – CEO CONDA, Vienna

Finance Options for SMEs

  FALKENSTEINER – a practical example of fundraising for an SME
12.45 – 13.45


13.45 – 14.00

Keynote : Challenges for Brands in a fast-changing world 


EU Green Deal, taxonomy, digital transformation, Infrastructure,


Natalia Feriencikova, Attorney at law, LGP

14.00 – 14.40

 PANEL: BRAND´S impact on digital transformation & Women


An opportunity where brands can make a difference


Moderation: Francine Beleyi Founder & Digital Strategist, nucleus of change


Impulse:  Cecilia Ugaz Estrada, UNIDO Gender Expert

Presentation of the report "Gender, Digital Transformation and Artificial Intelligence”


Elke Pichler, Director Magnolia Tree

Women entrepreneurship & digital / AI, Use of Big data for Brand Management


Monica Racek, CEO, Admiral

Employer Branding & Women

14.40 – 15.30

PANEL: Regional Brands, Clusters and Institutional Branding leading to rural wealth   


Best practice examples


Moderation: Fabio Russo, Chief SME Development and Job Creation, UNIDO


Impulse: Stefan Petters, CEO Carbotopia

Rural Wealth by Democratization of Decarbonization  in Indonesia


Franco Silva, UNIDO IUMP Project in Venezuela

Smart farming and branding of the panela value chain


Lia Rosida, Communications Expert, UNIDO Project in Indonesia

MyNyale brand


Nuria Ackermann, UNIDO project in Tunisia

Tunisian umbrella brand promoting local food flagship products from different regions


Gohar Arakelyan, UNIDO Project in Armenia

Institutional branding: SPACE59, Light Industry Training & Service Center


Yulia Kniha, UNIDO Project in Belarus

Institutional branding: Workshop 16, 4IR Technology Center

15.30 – 16.15

PANEL: Implementation of ESG and organizational challenges


Practice examples


Vera Kocsis, Sales Director Refinitiv - LSEG company

The Relevance of data for ESG Implementation 


Jörg Spreitzer, CEO Great Place to Work

Cultural challenges when implementing ESG in Organizations


Best Practice Example for Implementation in Organizations


René Massatti, Managing Director and Founder

Playroom- IMPACT – a tool for implementation

16.15 – 16.30

FUTURE OF/FOR BRANDS –Brands for impact


Gerhard Hrebicek, President, European Brand Institute 


 Ana Paula Nishio de Sousa, Incoming Chief, Division of Digital Transformation and AI Strategies, UNIDO


Program subject to change 

October 18th, 2023


Location. Vienna City Hall - Festsaal

Invitation Only!


Brands – from global to regional;

Brands are tools for the economic development of cities, destinations and regions.

Brands create jobs, strengthen the business location and increase prosperity.

   Gerhard Hrebicek, President, European Brand Institute 
  Kurt Stürzenbecher,  Member of the State Parliament, City of Vienna 
  Cecilia Ugaz Estrada, Director, Gender Equality & Empowerment of Women Unit, UNIDO 
  H.E. Pablo Berti Oliva, Ambassador of Cuba to Austria, representing GRULAC 
19.30 – 22.00 DINNER RECEPTION/ Musical Entertainment 
   Exhibition and tasting Booths from the GRULAC 

Our partners


Börsegasse 9/8

1010 Vienna

Tel.:  +43 1 532 1000 23

Fax.: +43 1 352 1000 30


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