Brands contribute to competitiveness and sustainable growth, achieving the UN Sustainable Development Goals

European Brand Institute jointly with UNIDO created the innovative service "Branding for competitiveness and sustainable growth". It will guide beneficiary companies to maximize value and sustainability, increasing brand efficiency and effectiveness aiming to improve their brand´s financial performance and create value for business and jobs for the economy.

Global relevance and growing importance of brands – start new era with ISO 20671

The EBI, jointly with a global team of brand management experts, developed a Certified Brand Seal of Quality that is an international standard for increasing the efficiency of value driven brand management, which is manifested in the new ISO 20671. The Certified Brand Programme based on ISO 20671 “Brand Evaluation” has been developed for the measurement, management and reporting of brands. The seal of approval demonstrates the quality standard of the brand and creates the basis for ongoing improvements, process optimization and future-proofing of the company.

VIENNA, 16 March 2020 – Today, the Director General of the United Nations Industrial Development Organization (UNIDO), LI Yong, and the President of the European Brand Institute, Gerhard Hrebicek signed a Memorandum of Understanding on cooperation thereby establishing a framework for further expanding the existing partnership in the framework of 2030 Agenda for Sustainable Development. 

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