"Strong brands create wealth, jobs and growth and should be viewed as an economic asset."
The BRAND GLOBAL COUNCIL, with headquarter in Vienna, serves as NGO and global think-tank for coordination, know-how exchange, idea generation and development of collaborative initiatives and projects. All activities are directed to enabling organizations to report and benefit from the value of their brands and to making brand value a means of economic development.
A global council of countries, organizations and professionals working together
Develop regional initiatives to create awareness and assist organizations to communicate and improve the business and societal value of brands.
Create an online site and annual forums for the exchange of information and dialogue about brand value