PROGRAM BRAND GLOBAL SUMMIT 2025
BRANDS FOR THE FUTURE
October 15, 2025
Location: OENB - Austrian National Bank Vienna
Format: Hybrid and in person
Language: English
| 9.00 - 10.00 | Check - in / Registration / Networking |
| Kassensaal | |
| 10.00 - 10.40 | WELCOME & OPENING BGS 2025 |
| Moderation: Jacqueline Knollmayr | |
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BRANDS FOR THE FUTURE The economic power of brands in global financial ecosystems, their value as intangible assets, their influence on policy, sustainability, and inclusive economic growth. |
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| Univ.-Prof. Dr. Martin Kocher, Governor, Oesterreichische Nationalbank OeNB - videomessage | |
| Prof. Dr. Gerhard Hrebicek, President European Brand Institute | |
| Ciyong Zou, Deputy to the Director General and Managing Director UNIDO | |
| Christian Wigand, Deputy Head of Representation of the European Commission in Austria | |
| Christoph Biegelmayer, Deputy Director Vienna Chamber of Commerce |
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10.40 - 11.20 |
Digital Technologies & AI driving BRANDS FOR THE FUTURE |
| Moderation & Impulse: Laszlo Lukacs, CEO Cognitive Creators | |
| Title: Digital Technologies, Brand Valuation & AI driving BRANDS FOR THE FUTURE | |
| Digital & AI are transforming the way brands build equity, predict market trends and drive financial value. Real life use cases showing how brands can remain relevant. | |
| Mag. Patricia Kasandziev, C- Level financial industry digital expert | |
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Katharina Menz, Data Analytics & AI Coordinator Vienna Insurance Group |
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| Mag. Christoph Schuh, Head of Communications Austrian Power Grid | |
| Farrukh Alimdjanov, Industrial Development Officer, Division of Digital Transformation and Artificial Intelligence UNIDO | |
| 11.20 - 12.00 | Best Practice Cases - Global Brands & Sustainability |
| René Petzner , Head of Marketing BYD | |
| Veronika Zahradníková, Business Development Manager Pram Consulting / WorldCom Group | |
| Jennifer Sanchis, Insights Consultant CARMA | |
| 12.00 - 12.50 |
Special Focus - Global Brand Economies |
| Moderation & Impulse: Prof. Dr. Weixi Gong, Chair Board of Directors, William International Investment | |
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EU - Collaboration: Investment, Innovation, Initiatives for international Brand Growth Exploring cross-border brand investment, innovation hubs for a more connected economic future and the rise of new financial centers.
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| China | |
| Tienan Li, President, China Standard Conformity Assessment Company (CSCA) | |
| Christian Pirkner, CEO Blue Code International AG | |
| Pengiun Liu, Chairman China Council for Brand Development | |
| Middle East | |
| Pegah Gol, Business Angel Investor & Strategy Expert UAE | |
| Philipp Winkler, Regional Manager Middle East Advantage Austria AWO | |
| UNIDO Best Practice Project | |
| Farrukh Alimdjanov, Industrial Development Officer, UNIDO |
| 12.50 - 14.00 | Lunch Break |
| 14.00 - 14.40 | BRANDS FOR THE FUTURE - Innovative Financing, Brand Investment & New Financing Models |
| Moderation: Prof. Dr. Gerhard Hrebicek, President, European Brand Institute | |
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How intangible asset investment, decentralized finance models and tokenization are shaping the next generation of brand financial markets. |
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| Keynote: Baybars Altuntas, Chairman World Business Angel Investment Forum | |
| Mag. Herbert Kovar, Managing Partner Tax & Legal Deloitte Österreich | |
| Prof. (FH) MMMag. Dr. Stephan Klinger, Senior Expert Counsel LGP Lawyers | |
| 14.40 - 15.20 | Roundtable: Responsible Leadership |
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This roundtable explores how women-led and mixed leadership teams enhance brand value, financial performance, and ESG outcomes, while addressing challenges and opportunities.
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| Moderation & Impulse: Dr. Gabriela-Maria Straka, ESG-Expert and Board Member respAct Autria Editor-in-chief MANZ | |
| Dr. Christine Catasta, Supervisory Board Member Erste Group Bank AG | |
| Mag. Gertrud Götze, Member of the Management Board, VP Human Resources, T-Systems Austria | |
| Mag. Natascha Kantauer-Gansch, CCO and Member of the Board A1 | |
| Dr. Michael Sigmund, Research Economist OeNB „Breaking the Glass Ceiling: Do Female Directors Boost Firm Performance? “ |
| 15.20 - 16.00 | Future - Proof Leadership: Women, Finance & Inclusive Brand Economies |
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A dynamic conversation about women as transformative financial leaders, the benefits of diverse brand leadership, and joint financing strategies. |
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| Moderation: Jacqueline Knollmayr | |
| Petia Niederländer, Director Department Payments, Risk Monitoring and Financial Education OeNB | |
| Dr. Marietta Babos, Founder Damensache | |
| Ayşegül Gökçe Baykal, Director Schoellerbank | |
| Hawa Kebe, Project Administrator UNIDO | |
| Yulia Stark, President of the European Women's Association (EWA) | |
| 16.00 | Closing Remarks Prof. Dr. Gerhard Hrebicek, President, European Brand Institute |
Program subject to change
October 15, 2025
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VIENNA BRAND GALA Cocktail Reception hosted by the Mayor and Governor of Vienna Dr. Michael Ludwig Location: Vienna City Hall - Festsaal 7:00 p.m. - 11.00 p.m. Invitation only! |
Program subject to change
