PROGRAM BRAND GLOBAL SUMMIT 2026

THE POWER OF BRANDS- Leading in a New Economic Reality

October 20, 2026

REGIONAL BRAND LEADERSHIP DAY: CHINA -LOWER AUSTRIA

Venue: Palais Niederösterreich, Herrengasse 13, 1010 Vienna

Format: Hybrid and in person

Language: English

10.30 - 11.00	Check - in / Registration / Networking
	Landtagssaal
11.00 - 11.50	WELCOME & OPENING BGS 2026 - DAY 1
	Moderation: Jacqueline Knollmayr (tbc)
	THE POWER OF BRANDS - Leading in a New Economic Reality Strategic Outlook: Brands as Drivers of Economic Stability and Growth Introduction to Regional Brand Leadership: China - Lower Austria
	Speakers among others: e.g.
	Prof. Dr. Gerhard Hrebicek, President European Brand Institute
	Dr. Simon Ortner, Head of Department for International and European Affairs, State of Lower Austria
	Christian Wigand, Deputy Head of Representation of the European Commission in Austria (tbc)
	Ciyong Zou, Deputy to the Director General and Managing Director UNIDO (tbc)
	Mag. Herbert Kovar, Managing Partner Tax & Legal, Deloitte Austria
	Representative Province of Zhejiang, China (tbn)

11.50 - 12.50	Leadership in a New Global Order Responsibility, Resilience & Growth in Geopolitical Transformation Brand Leadership as a Competitive Advantage Regions as Investment-Ready Ecosystems Policy & Business Dialogue: Europe-China Coopertion
	Moderation & Impulse: Mag. Thomas Starlinger, former Minister of Defence Austria, Major General (ret.) (tbc)
	Speakers among others: e.g.
	Prof. Dr. Wei Manske-Wang, International Business, Management Center Innsbruck
	NN, Advantage Austria, Austrian Federal Economic Chamber (tbn)
	JC Wang, China Desk Deloitte (tbc)
	NN

12.50 - 14.00	LUNCH BREAK & EXHIBITION

14.00 - 15.00	Trust as a Strategic Currency in the Age of AI AI & Brand Intelligence Balancing Automation and Human Judgement Governance, Regulation and Digital Sovereignty Building Trust in Cross-Border Innovation Ecosystems
	Moderation & Impulse: Laszlo Lukacs, CEO Cognitive Creators
	Speakers among others: e.g.
	Claus Zeppelzauer, Managing Director House of Digitalization, Tulln Lower Austria (tbc)
	Jennifer Sanchis, Insights Consultant CARMA (tbc)
	Farrukh Alimdjanov, Industrial Development Officer, Division of Digital Transformation and Artificial Intelligence UNIDO (tbc)
	Mag. Karin Andorfer, Partner Deloitte Tax
	Prof. (FH) MMMag. Dr. Stephan Klinger, Senior Expert Counsl LGP Lawyers (tbc)

15.00 - 15.30	COFFEE BREAK & EXHIBITION

15.30 - 16.30	Trends & Best Practice AI, Robotics & Smart Industry Green Sustainable Energy & Environmental Technologies & ESG Culture & Tourism & Regional Brand Development Financing, Banking & Settlement Strategies
	Moderation & Impulse: Prof. Dr. Weixi Gong, Chair Board of Directors, William International Investment
	Case presentations from Austrian & Chinese enterprises.
	Speakers among others - coming soon!

16.30 - 17.30	Regional Brand Excellence - Cooperation Projects EU-China Cluster Partnerships Investment Platforms & Cross Border Financing Technology Transfer & Joint Innovation Public-Private Strategic Alliances
	Translating regional excellence into bankable international projects
	Speakers among others - coming soon!

18.00 - 18.30	Closing Session
	Moderation: Prof. Dr. Gerhard Hrebicek, President European Brand Institute
	H.E. Mag. Johanna Mikl-Leitner, Governor of Lower Austria
	Dr. Gerd Müller, Director General UNIDO (tbc)
	H.E. Qi Mei, Ambassador of the People's Republic of China in Austria (tbc)

18.30 - 21.00	Official Cocktail Reception hosted by the Governor of Lower Austria H.E. Mag. Johanna Mikl-Leitner

11.00 - 20.00	Exhibition & Information Booths alongside the conference, participants are invited to visit the exhibition booths from institutions, partner organizations and companies of Lower Austria, Austria and China to facilitate exclusive networking and match making opportunities.

October 21, 2026

THE VALUE OF BRANDS: FINANCE - INVESTMENT - TRANSFER PRICING

Venue: Deloitte Austria Headquarters, Renngasse 1, 1010 Vienna

Format: Hybrid and in person

Language: English

11.00 - 12.00	WELCOME & OPENING BGS 2026 - DAY 2

	THE VALUE OF BRANDS Economic Impact of Brands in Global Markets Brand Valuation & Financial Reporting Brands as Strategic Assets in a New Economic Reality
	Mag. Herbert Kovar, Managing Partner Tax & Legal, Deloitte Austria
	Prof. Dr. Gerhard Hrebicek, President, European Brand Institute

12.00 - 13.00	Innovative Financing, Brand Investment & New Financing Models Brand-Based Financing Instruments Transfer-Pricing & IP Structuring Capital Market Perspektives Closing Investment Gaps through Brand Strength
	Moderation: Prof. Dr. Gerhard Hrebicek, President, European Brand Institute
	Speakers among others: e.g.
	Lally Rementilla, Lead Partner IP Investment Partners, Canada (tbc)
	Baybars Altuntas, Chairman World Business Angel Investment Forum (tbc)
	Mag. Karin Andorfer, Managing Partner Tax Deloitte Österreich
	NN

13.00 - 14.00	LUNCH BREAK & NETWORKING

14.00 - 15.00	Women as Transformative Leaders Driving Brands for Leadership & Closing Investment Gaps Women in Financial Leadership Inclusive Growth & Governance Female Entrepreneurship & Global Competitiveness Leadership in AI & Technology
	Moderation & Impulse: Mag. Patricia Kasandziev, C-level banking & finance transformation expert
	Speakers among others: e.g.
	Mag. Elisa Aichinger, Partner Deloitte Austria (tbc)
	Ayşegül Gökçe Baykal, Director Schoellerbank
	Petia Niederländer, Director OENB (tbc)
	NN

15.00 - 16.00	Special CFO Focus Workshop: The Value of Brands - Functions & Risks
	Interactive expert session covering: Brand Valuation Methodologies Brand Risk Management IP, Transfer Pricing & Compliance Strategic Brand Governance Investor Perspectives
	Prof. Dr. Gerhard Hrebicek, President, European Brand Institute
	Mag. Karin Andorfer, Managing Partner Tax Deloitte Österreich

16.00	Closing Remarks Prof. Dr. Gerhard Hrebicek, President, European Brand Institute

Program subject to change

October 21, 2026

VIENNA BRAND GALA

Cocktail Reception hosted by the Mayor and Governor of Vienna Dr. Michael Ludwig

Location: Vienna City Hall - Festsaal

7:00 p.m. - 11.00 p.m.

Invitation only!

Program subject to change