The brandannual magazine has been issued for the 11th year. The magazine covers brand-relevant topics in the area of innovations, sustainability, brand management, financing, current studies, people and industry trends.

This year under the motto "Brands for LIFE" covering regional & sustainable brands, the "Brands for Competitiveness and Sustainable Growth" service, innovation, alternative financing as well as several high-ranked companies, programs, projects, nations and initiatives.