The brandannual magazine has been issued for the 9. year. The magazine covers brand-relevant topics in the area of innovations, sustainability, brand management, financing, current studies, people and industry trends.

This year under the motto "In Brands we Trust" covering regional & sustainable brands, the "Brands for Competitiveness and Sustainable Growth" service, innovation, alternative financing as well as several high-ranked companies, programs, projects, nations and initiatives.