- Create an online site and Annual Forums for the exchange of information and dialogue about brand value
- Liaison with ISO and other (standards) bodies to facilitate implementation of brand value reporting
- Partner to develop a brand certification
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- Including a Certified Brand Logo that can be used by an organization in its communications
- Partner to develop models for alternative financing and brand funds for investors
- Partner to create demonstration projects for smaller and medium-sized organizations, cities and destinations, and economically underdeveloped regions
