May 9th, 2018
CHINA BRAND DAY 2018, SHANGHAI
The "yin and yang" spirit of branding
Gerhard Hrebicek, President European Brand Institute, gives a keynote and shares his expertise on challenges and opportunities of European and Chinese strategies in the field of brand management, brand valuation and evaluation on the occasion of China Brand Day 2018. "Chinese brands could have the "yin and yang" spirit in themselves, which should be maintained and updated." states Gerhard Hrebicek at the China Brand Evaluation Press Conference on May 9, in Shanghai. "Keep developing "Chinese" brands with global reach to maintain and enable your GDP growth. In the greater image of "Created in China" build and nurture Chinese Brands that have the potential to becoming internationally known and follow lead brands like Alibaba, Huawei, Lenovo or Tencent.", Hrebicek underlines China Brand strategy.
April 26th, 2018
Celebrate 1 year Brand Global Council & World Intellectual Property Day
In keeping with World IP Day, this year we celebrate 1 year of Brand Global Council on April 26th. An opportunity to highlight the role of a global think tank for coordination, know-how exchange, brainstorming and development of collaborative initiatives and projects, as well as the resulting IP rights (patents, trademarks, industrial design, copyright). All activities aim to communicate the value of brands, creativity and innovation, to benefit from them and to make the IP a means of economic development.
The second Brand Global Council 2018 took place on April 18th. Read more
April 18th, 2018
World's first Certified Brands
On April 18th, the European Brand Institute presented the world's first "Certified Brand" certificates, the international seal of quality for brands based on ISO 20671, to domestic market leader ELK, Hanlo and Zenker, and the Finanzfuchsgruppe at Novomatic Forum.
Gerhard Hrebicek, President European Brand Institute, together with Bobby Calder, Kellstadt Professor of Marketing, Carlos Chanduvi, UNIDO and Elisabeth Stampfl-Blaha, Director Austrian Standards International, awarded the "Certified Brand" pioneers Gerhard Schuller, CEO ELK Fertighaus and Christian Mattasits, Managing Director Finanzfuchsgruppe.
Future fit with international brand certification
"The Certified Brands ELK, Hanlo and Zenker are managed according to the latest international standards to keep them fit for the future.", explains ELK CEO Gerhard Schuller the decision for the certification. "Brand value has an increasing impact on the overall value of the company. A consistent and clear brand policy contributes significantly to our corporate success. The certification documents the quality of the brand in the internal corporate process and in external communication.", Schuller continues.
"In tenders, the certification helps and creates confidence in the brand quality. The pioneering role in the industry is also important to us as a dynamic growth company, "says Christian Mattasits, Managing Director of Finanzfuchsgruppe.
Documented brand quality
Certified Brands comply with international standards for holistic brand management, thereby increasing the brand's competitiveness. The seal of approval, which is valid for 3 years, demonstrates the quality standard of the brand and creates the basis for ongoing improvements, process optimization and future-proofing of the company.
Do you want to be one of the first mover and manage your brand according to the latest international standards?
in cooperation with European Brand Institute
For further information please visit European Brand Institute
GLOBAL TOP 100 Brand Corporations 2017 Press Release EN
GLOBAL TOP 100 Brand Corporations 2017 Press Release Chinese
GLOBAL TOP 100 Brand Corporations 2017 Communiqué de Presse FR
April 26th 2017
BRAND GLOBAL COUNCIL Initial Meeting on World IP Day in Vienna
On April 26, 2017, the World IP Day, the first meeting of the "Brand Global Council for Value and Sustainable Growth", which was founded to promote the business and social value of brands, took place in Novomatic Forum in Vienna.
The Brand Global Council (BGC) is a global council of countries, organizations and experts with representatives from all continents covering more than 50 countries, headquartered in Vienna.