Gerhard Hrebicek, President of European Branding Institute, participated as a speaker at the UNIDO 18th General Conference on the “Young Entrepreneurs as Drivers of Innovation and Job Creation for Competitive and Resilient Economies” panel.
Inspired by the stories of young entrepreneurs, the event showcased how young entrepreneurs are contributing to the modernization of local industries and have gained access to new markets by applying their creativity and skills to realize opportunities in a broad scope of areas including agripreneurship, industrial design and branding.
Gerhard Hrebicek shared valuable insights as president of the European Brand Institute with more than 20 years of experience in supporting companies to maximize the value and sustainability through effective and efficient branding.
"Young entrepreneurs should think about their brand and invest in it as brands last forever!" he stated.